Millennials Values Don’t Necessarily Match Their Behavior, According to a 2015 Survey

In her article, “Millennials Don’t Put Their Money Where Their Values Are,” written for the Sacramento Bee on December 22, 2015, Cherri Senders reports that millennials voice passionate concern about issues such as climate change and economic inequality; however, millennials have a “blind spot” when it comes to the labor practices of the companies they patronize.

As a result of her findings, Senders concludes:

But there also appears to be a consciousness problem. While younger consumers may be serious about linking their spending to social responsibility, many have yet to connect the dots between their consumption habits and the behavior of big businesses.

If they were to wield their enormous consumer power to support companies that provide good jobs, it would be a game changer for the American economy. But the jury is out as to whether they will close the gap between words and deeds.


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